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The pricing of lottery tickets performs a important position in shaping participant conduct. A decrease ticket value typically leads to higher sales volume, as players understand a extra accessible monetary threat. For occasion, research have shown that when the ticket worth is lowered even slightly, sales can improve significantly. Conversely, larger ticket costs can deter casual players whereas attracting serious lottery enthusiasts who may anticipate larger potential payouts. The psychology of pricing also extends to how regularly individuals will return to play |
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