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6 lines
2.2 KiB
6 lines
2.2 KiB
id&qtp&qim&qil&qtx&qca&qia&qrm&qnxt&qprv&qalb&subj&wght&pts&flr&ded&layout&qfixed&qptsbyans&flags
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dbugCPSM.001&mcs&0&N&Which of the following is an example of primary research?&Mailing questionnaires to existing clients.&Conducting a search on the intranet.;Purchasing a contact database.;Reviewing articles from a news clipping service.;&A/E/C Marketing Fundamentals, Kubal, Miller Worth, BNi Publications, 2004, pg. 217 - This question was created at the item writing retreat on May 19, 2008.&&&a&01.0&&&&&1:v&&&N.
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dbugCPSM.002&mcs&0&N&Magazine advertising is most effective at accomplishing which of the following?&Creating awareness&Generating action;Identifying leads;Cultivating prospects;&AEC Marketing Fundamentals, Kubal, Miller and Worth, BNi, 2004 pg. 168 - This question was created at the item writing retreat on May 19, 2008.&&&a&01.0&&&&&1:v&&&N.
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dbugCPSM.003&mcs&0&N&A selection committee would be most likely to shortlist a firm based on a proposal that accomplishes which of the following?&Keeps the focus on the client.&Highlights the rich history of the firm.;Concentrates on the project team's extensive experience.;Addresses the commpetition's limitations.;&'Proposals from the Edge' by G. Lucy, SMPS Marketer Articles, April 1996 - This question was created at the item writing retreat on May 19, 2008.&&&a&04.0&&&&&1:v&1:v&&&N.
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dbugCPSM.004&mcs&0&N&When trying to distinguish your firm’s service and capabilities from others, one of the most powerful persuasion tools to use is:&testimonials&project approach;resumes with photos;impressive cover letter;&Wired! How to Crawl Inside Your Client’s Mind for Success in Business Development, David A. Stone, ACEC Publication, 2000, pg. 105 - This question was created at the item writing retreat on May 19, 2008.&&&a&03.0&&&&&1:v&&&N.
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dbugCPSM.005&mcs&0&N&A selection committee would be most likely to shortlist a firm based on a proposal that accomplishes which of the following?&Keeps the focus on the client.&Highlights the rich history of the firm.;Concentrates on the project team's extensive experience.;Addresses the commpetition's limitations.;&'Proposals from the Edge' by G. Lucy, SMPS Marketer Articles, April 1996 - This question was created at the item writing retreat on May 19, 2008.&&&a&04.0&&&&&1:v&1:v&&&N.
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