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murphy.001&mcs&0&Y&Prior to designing a lead tracking information system, what is the first step your firm should take?&Conduct an internal needs assessment&Investigate available software;Identify who will coordinate the database within the company;Determine hardware needs;&Source: Marketing Handbook,Page 9.<br><br>Question submitted by d. murphy approved on 8/10/2004.&&&a&03.0&&&&&1:v&&&Y.Reviewer Comments:
murphy.002&mcs&0&Y&What is the primary disadvantage to utilizing secondary research?&Results in potentially subjective data&Involves collecting all new data;Requires an outside consultant;Requires special skills/experience;&Source: Marketing Handbook,Page 9.<br><br>Question submitted by d. murphy approved on 8/10/2004.&&&a&01.0&&&&&1:v&&&Y.
murphy.003&mcs&0&Y&An internal marketing audit should:&Evaluate the current and recent sales efforts&Review competitor market segments;Be conducted by an impartial, outside firm;Evaluate staff composition;&Needs Source.<br>Question submitted by d. murphy approved on 8/10/2004.&&&a&06.0&&&&&1:v&&&Y.
murphy.004&mcs&0&Y&Question Text Here&1&2;3;4;&&&&a&01.0&&&&&1:v&&&Y.
murphy.005&mcs&0&Y&Labor or staff costs account for what percent of a marketing budget?&50 to 70%&40 to 50%;20-35%;depends on the size of the firm;&Source: Marketing Handbook,Page 77.<br><br>Question submitted by d. murphy approved on 8/10/2004.<br>This question replaces question 074, 8/16/04&&&a&02.0&&&&&1:v&&&Y.
murphy.006&mcs&0&Y&The use photographs and graphics in proposals is most beneficial because:&Reader retention is increased by 300% &The quality of yoiur firm's project experience is illustrated;The proposal is given a professional appearance;Clients often don't read the written descriptions;&Source: Marketing Handbook,Page 201.<br><br>Question submitted by d. murphy approved on 8/10/2004.&&&a&04.0&&&&&1:v&&&Y.
murphy.007&mcs&0&Y&What should the third line of a standard press release include?&“For Immediate Release”&The author’s name and telephone number;The dateline;The headline;&Source: Building Profits. Page, 225.<br><br>Question submitted by d. murphy approved on 8/10/2004.&&&a&05.0&&&&&1:v&&&Y.
murphy.008&mcs&0&Y&What is publicity’s greatest benifit?&Credibility&The message is controlled;The message is lasting;Increased ROI;&Source: Building Profits, Page 189.<br><br>Question submitted by d. murphy approved on 8/10/2004.&&&a&05.0&&&&&1:v&&&Y.
murphy.009&mcs&0&Y&According to Frank Stasiowiski, which of the following is not an element for a successful marketing strategy?&Marketing staff to operations staff ratio&Client perception study;Competitor analysis;Client research;&Source: Building Profits p. 92<br>Question submitted by d. murphy on 8/10/2004. Committee review and rejected, requires rework. stem should not be negative and it should not include a ref.&&&a&01.0&&&&&1:v&&&Y.
murphy.010&mcs&0&Y&What is the proper formula used to determine the net multiplier?&Net revenue divided by total direct labor&Charge out rate divided by the hourly rate;Overhead costs divided by total direct labor;Total direct labor divided by total labor;&Source: Marketing Handbook, Page 433.<br>Question submitted by d. murphy approved on 8/10/2004.&&&a&06.0&&&&&1:v&&&Y.
murphy.011&mcs&0&Y&Question Text Here&1&2;3;4;&&&&a&01.0&&&&&1:v&&&N.
murphy.012&mcs&0&Y&According to the Sparks Framework, which type frequently teams with a network of other firms to provide full services for a given project?&The Niche Expert&The Community Leader;The Market Partner;The Investor;&Source: Marketing Handbook, Page, 37.<br><br>Question submitted by d. murphy approved on 8/10/2004.&&&a&02.0&&&&&1:v&&&Y.
murphy.013&mcs&0&Y&Alliance relationships are:&formed to persue specific market sectors.&formed to mitigate regulatory requirements.;short term.;similarly defined as a joint venture.;&Source: Marketing Handbook, Page, 166.<br>Question submitted by d. murphy approved on 8/10/2004.&&&a&02.0&&&&&1:v&&&Y.