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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market program in Las Vegas high-end jets are luring buyers with their smooth silhouettes, plush cabins - and significantly, their usage of alternative fuels.<br> |
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<br>Fuel manufacturers and [jetmakers](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) are eager to [display](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) novel kinds of aviation fuel considered less hazardous to the environment, from used cooking oil to the clearly less attractive meat waste.<br> |
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<br>Business jet operators, like airline companies, have actually acquiesced environmental pressure on air travel and dedicated to [halving carbon](https://www.zoominfo.com/c/mission-newenergy/346542889) emissions by 2050 compared with 2005.<br> |
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<br>Their hope is that [adopting sustainable](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) fuel to curb emissions might make service jets more appealing to environmentally conscious purchasers - especially corporations facing [questions](https://www.google.com/search?kgmid=/m/0cqd_rb) over sustainability from [investors](https://www.crunchbase.com/organization/mission-newenergy) or green campaign groups.<br> |
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<br>The availability of less contaminating personal jets could likewise spare the abundant and well-known the unfavorable publicity experienced by [Britain's Prince](https://www.pinterest.com.au/missionnewenergy/) Harry and his wife Meghan over a recent private jet journey to southern France.<br> |
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<br>Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, chief industrial officer of Boston-based [biofuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) manufacturer World Energy, which [produces fuel](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) from meat waste utilized by Gulfstream.<br> |
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<br>"All of our product is inedible."<br> |
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<br>A few of the other 79 [airplane](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) on screen are anticipated to be powered by 150,000 gallons of other eco-friendly fuel mixes anticipated to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>[Private jets](https://www.crunchbase.com/organization/mission-newenergy) account for less than 0.1% of overall annual carbon emissions worldwide, however can produce, typically, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based personal charter firm Victor.<br> |
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<br>Prince Harry has actually protected his occasional use of personal jets to ensure his [household's](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) security, and has said that on the uncommon celebrations he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers state events such as the furore over his itinerary have actually added fresh challenges for an industry already striving to validate its contribution to cutting business costs.<br> |
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<br>"Incidents of flight shaming including using personal jets are unfortunate when you think about that our market has provided fuel performance improvements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier thinks increased sustainable fuel usage will assist the market make inroads with corporations and . According to market information, billionaires only have a 19% business jet [ownership](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) rate.<br> |
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<br>But even an image transformation - with jets sporting sticker labels like "this aircraft flies on eco-friendly fuels" and organisers adding alternative fuel pumps for going to aircrafts - is unlikely to satisfy all critics at the Oct 22-24 high-end jet occasion.<br> |
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<br>[Environmentalists](https://forest500.org/rankings/companies/mission-newenergy-limited) and some [analysts](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) remain hesitant that biojetfuels, usually blended 50-50 with kerosene, will make a considerable effect on public perceptions about high-end travel.<br> |
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<br>"No amount of [jatropha curcas](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) or Brazil-nut fuel can make service jets look eco-friendly," stated air travel expert Richard Aboulafia.<br> |
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<br>Demand from [service jet](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) operators for sustainable fuels now far exceeds supply and their interest might drive future production, Sherbacow said.<br> |
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<br>World Energy, which produces 40 million [gallons](https://forest500.org/rankings/companies/mission-newenergy-limited) of [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) at its California plant, could broaden production as much as 150 million gallons by 2022.<br> |
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<br>Corporate charter [companies](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) and experts are likewise seeing more interest from consumers who wish to purchase carbon credits to offset emissions from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business [jet utilization](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) study his company just recently completed for a Fortune 500 business.<br> |
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<br>"At the end of the day, I believe that cost, expense per hour, variety, speed and performance, that's still the (sales) driver. But I believe individuals are becoming more conscious of the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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